Even though we are into our second week of the second term here at HEC, we are still doing first term's work. We have two first term assignments spilling over in the second term - an individual paper on sustainability and a marketing case to be done with first term study group. Both these assignments are due tomorrow and I have had a really hard time with the marketing case. We chose a case of marketing a Japanese style high-tech toilets in France and this case has proven to be difficult but very interesting. We have not been able to conduct a detailed market research because of lack of time and resources. We have to submit our recommendations tomorrow and as of now, we have not been able to decide the target market segment and the right promotion strategy. Hopefully, we will be able to sort things out after a final brainstorming session today.
Apart from this, our academic classes started today. We have Corporate Finance, Management Accounting, Business Economics and Strategy as our main subjects in this term. Because of my interests in Finance and Strategy, I am keenly looking forward to these subjects. Our professors in this term are also veterans - Corp Fin is being taught by a proff who is an investment banker, Economics will be taught by an ex-head of an investment bank and Strategy proff is also very renowned.
Things are heating up on other fronts also - MBAT team is meeting regularly to coordinate MBAT events, Indian contingent is meeting to hold India week in March, I am working with a group of participants to start a new initiative to hold sessions on understanding the economies of different countries and doing a SWOT analysis. Apart from this, people have started getting interview calls for internships. From the look of things so far, this term is going to be harder than the first one..